Wednesday, April 16, 2014
Saturday, March 15, 2014
Philip Copitch, Ph.D.
Over the last few years, parents have asked me for my professional thoughts on teaching their baby to read. If you do not know what I am talking about, in a nutshell, there is a growing industry of products claiming they will help you teach your baby to read, usually starting at 3 months of age.
Part of being a parent, and especially a new parent, is dealing with that nagging sense, “Am I doing everything for my baby?” None of us want to be just ‘adequate’ at the daunting job of parenting, so it makes sense that we want our baby to have the best we can offer.
So, if you can teach your baby to read by age 9 months, why wait until age 5? In fact, if you wait until age 5, aren’t you really holding your baby back?
It is normal to fear
It is normal to fear making a mistake with our children. It is also normal to want to give our baby the best we can offer.
All this being true, is it appropriate for a product manufacturer to tell us that their product can do a wondrous thing, such as help us start our baby down the path to learning, without proof?
The teach your baby to read companies typically address this concern with “proof” through testimonials. They explain, “hundreds of parents say” or, “We get thank you emails every day” telling us that our flashcards and DVD’s change babies lives.
The testimonials are real, but are they proof that a product teaches a baby to read?
I am a true believer that the responsibility of proof for amazing products falls on the manufacturer to produce, and a testimonial is not proof. A testimonial is the opinion of a mom or a dad who has invested a great deal of time, effort, and love into the teaching project - a project they want to work. We can all be deluded into believing something, it is a common mistake. Just this morning, while I brushed my teeth, I was looking in the mirror and thought, “I’m not too fat…” Whatever that means.
Finally a scientific study
Susan B. Neuman, Professor of Early Childhood and Literacy Education at New York University, Steinhardt School of Culture, Education, and Human Development, and her colleagues, have conducted the first controlled study specifically looking at the effects of a best-selling baby media product on reading development.
The product is intended to be used with infants as young a 3 months old. One hundred and seventeen infants, ages 9 to 18 months, were randomly assigned to treatment (i.e. - did the reading program) and control groups (no reading program).
According to the study, Can Babies Learn to Read? A Randomized Trial of Baby Media, “Children in the treatment condition received the baby media product, which included DVDs, word and picture flashcards, and word books to be used daily over a 7-month period; children in the control condition, business as usual.”
The study was published in the Journal of Educational Psychology, Feb 24 , 2014, See the abstract
According to the study, “[by]examining a 4-phase developmental model of reading, we examined both precursor skills (such as letter name, letter sound knowledge, print awareness, and decoding) and conventional reading (vocabulary and comprehension) using a series of eye-tracking tasks and standardized measures.”
The study found
The study found that the babies did not learn to read. But, and this is a big but, some parents were happy with their baby’s reading skills and confident in the product’s benefit.
This is only one study and in science, replication of a study is important. However, if I wanted to sell a reading program I was sure was the best thing since the Gutenberg press was invented, I would go to three major universities and pay for rigorous science based studies of my product. After the researchers independently found out that I did indeed have a great product, I would email the scientific studies to parents, along with a 20 percent off discount coupon. Then I’d sit back and watch the money roll in knowing that I was helping babies learn to read.
In fact, I wonder why this isn’t the business model that companies use to sell, say… wrinkle reduction creams, weight loss wizardry, or free energy from unicorn tail hairs. If you can prove that your product is great, wouldn’t it be easier to sell it? And if you cannot prove the benefits of your product, it would seem you have to fall back onto testimonials and manipulative wordplay to sell your gadget.
Tuesday, March 4, 2014
Tuesday, February 11, 2014
Philip Copitch, Ph.D.
Author of Change: How to bring real change to your life: The psychology and secrets of highly effective people
The most famous brain in neuroscience belongs to Patient H.M. Don’t worry if you have never heard of Patient H.M., his real name was a medical secret until his death in 2008.
Patient H.M. is famous because of how much his medical condition helped neurologists learn about the inner workings of the human brain. Before Patient H.M., scientists believed that memory was stored throughout the brain. By studying Patient H.M., scientists got their first insight into the evidence that memory was controlled by a small part of the brain called the hippocampi and its attached tissue
Patient H.M. was Henry Molaison. All of us owe Mr. Molaison a debt of gratitude. As a child, Mr. Molaison suffered from major epileptic seizures. When epileptic seizures occur lots of neurons in the brain fire all at the same time in an abnormal way. Often seizures occur without warning. They can be mild, with loss of awareness; to severe, with uncontrolled body spasms and loss of consciousness.
Patients with recurring epileptic seizures are often prescribed anti-seizure medication. Mr. Molaison was not helped by this medication. To relieve the severe seizures, Mr. Molaison’s doctor removed the part of Mr. Molaison's brain that was causing the devastating seizures.
Following the surgery, Mr. Molaison’s seizures became manageable, but he no longer possessed short term memory. As the moments of his day went by, Mr. Molaison instantly forgot what he just did. Other parts of his memory were intact, but not his short term memory.
Mr. Molaison allowed himself to be studied by neurologists throughout his life, and after his death he donated his brain for further study.
Mr. Molaison's brain has been studied by many neurologists. In order to provide access to more scientists who wish to study Mr. Molaison’s brain, it has been made into a 3D virtual model.
This 41 second video shows the painstaking slicing of the frozen brain that was done to form the layered images of Mr. Molaison’s brain. This video is not for the squeamish.