Wednesday, June 22, 2011

New images on cigarette packs

The U.S. Food and Drug Administration recently showed of the new "warning" images that will be on all cigarette packs by the end of 2012. 

Some of the images are relatively mild:

While some are in your face gross:

The big question is "Will these warning graphics help people to stop smoking, or better yet, never start?"

The simple answer is yes.

These warning labels are product specific advertisement, and it is well documented that advertisements work. In 2006, the tobacco industry spent $12.4 billion on advertising, not to keep newspapers and magazines afloat, but to replace customers that die from their product. This 12.4 billion represents a doubling in expenditure since 1997.  Read the FTC report.

Health and Human Services Secretary Kathleen Sebelius said on June 21, 2011, 

Somebody said when they first saw the warnings: ‘These are really gross.' Well, they are. We want kids to understand smoking is gross, not cool. And there's really nothing pretty about having mouth cancer or making your baby sick if you smoke.

"I heard that teens aren't influenced by these scare tactics" 

Most people start smoking before age 19.  A common reason teens start to smoke is to say "screw you" to their parents, school, or authority in general. This attitude is fleeting for most teens. So over time, knowledge will  overcome anger. And advertising (warnings) take time to seep into the mind.

Smoking for teens is a statement. The more the teens see the bigger picture, the less effective their "statement" will be. 

A closing thought:

Teens are substantially more likely to smoke if one of their parents smoke. Some parents wonder if their teens learn anything from them... the simple answer is... Yes!

Want to stop... learn more?

Call: 1-800-Quit-Now or go to : USA, LLC

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